The market for audio assistance has been heating up for a while, and Bose is entering right as the field about to get particularly competitive. Sennheiser, meanwhile, just sold its consumer audio business to a hearing aid specialist. Jabra's parent GN Group is a hearing aid manufacturer and has rolled a hearing test into recent earbuds. The audio giant's entry into hearing aids isn't completely surprising. That's not a trivial expense, but it may be justifiable if you'd rather not travel across town (especially during a pandemic) to regain your hearing. More states are coming, the company said. Because not only do the SoundControl wearables feature audio tuning tech similar to that used in the Bose QuietComfort Earbuds, they’re also the first FDA-cleared hearing aids you can buy direct to consumer. And no, they don't play music or handle calls - they're very much focused on hearing improvements.īose will start selling SoundControl in Massachusetts, Montana, the Carolinas and Texas on May 18th for $850. Boses first hearing aids also happen to be an industry first. They're resistant to rain and other "light exposure" to water. Bose expects about four days of use with a typical 14 hours per day. It can survive light exposure to rain or water and come with a small case for storage and transport.You can expect a familiar, lightweight (0.1oz) behind-the-ear design that uses the same zinc-air batteries you'd typically buy for other hearing aids. Bose aids come with quick control features and are water-resistant. The company has claimed that the battery can last up to four days when used for 14 hours daily. The device contains two microphones, one tiny speaker, and a standard 312 zinc-air battery. The company says that with the Bose SoundControl the mumbled sound becomes clearer especially childrens voices and softer voices are better heard and understood.Īs far as the design is concerned, Bose hearing aids feature a behind-the-ear, receiver-in-canal design. Thats an amazing advancement the industry has been missing and nothing short of a breakthrough, said Brian Maguire, category director of Bose Hear.īose says that the SoundControl Hearing Aids developed by Bose scientists, audiologists, and engineers, combining over 30 years of research in mobile audio, mobile sound management, and advanced data science. The Bose Hear app lets owners set up and customize their SoundControl Hearing Aids from home in less than an hour to reconnect with the moments that matter. But the cost and complexity of treatment have become major barriers to getting help. In the United States alone, approximately 48 million people suffer from some degree of hearing loss that interferes with their life. The device comes with a 90-day risk-free trial, dedicated product support, and are available at a price that is much cheaper than most conventional hearing aids. However, they cannot be used to listen to audio or make calls. The company claims that the setup can be done in an hour with "audiologist-quality results. It can be easily paired with Boses newly launched Hear app, which will help users set up and customise the device at their convenience. The SoundControl is priced at $850.The company is yet to announce whether the hearing aid would be made available in other countries including India.īose in a statement has said that the hearing aids would not require test, prescription or doctor visits. The hearing aids will be initially available in five American states including Massachusetts, Montana, North Carolina, South Carolina, and Texas. Bose would start selling the hearing aids on May 18. By Ankita Chakravarti: Bose has officially announced SoundControl hearing aid- the first FDA cleared device which has been developed for adults with perceived mild or moderate hearing loss.
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